Bureau Gesso - An agency supporting emerging painters in London that use paint as their medium.
Bureau Gesso
The meaning behind the name Bureau Gesso refers to a painter's first encounter with the canvas. The name of the agency captures the essence that reflects on Bureau Gesso's commitment to nurturing and grow emerging artists. The word "Gesso" refers to the primer used to prepare a canvas before placing the first layers of paint on it. Gesso is necessary to protect and enhance the surfaces of the canvas to make the colours later placed have the best ability to come out clear.
The symbolism of the name Bureau Gesso is compared to the crucial foundation our agency provides to artists to embark on their artistic journeys. Just as the "Gesso" is used to prepare and lay a foundation for a canvas, our agency aims to do the same for the painters. Bureau Gesso supports and prepares young emerging painters and creates a solid groundwork for their artistic pursuits, guidance, offering mentorship and practical assistance to help them flourish in the vivant and vibrant art scene in London.
"Bureau," with its connotations of professionalism and expertise, signifies our role as a trusted intermediary between emerging artists and established professionals. We act as a hub where artists can connect with experienced mentors, gallery owners, curators, and art agencies, opening doors to collaboration and exposure.
By combining "Bureau" with "Gesso," we encapsulate the essence of our agency's mission: to provide a nurturing environment where emerging artists can receive the support and resources they need to thrive. At Bureau Gesso, we lay the foundation for artistic growth, empowering young artists to paint their vibrant and impactful artistic stories on the canvas of the art world.