Bureau Gesso
The meaning behind the name Bureau Gesso refers to a painter's first encounter with the canvas. The name of the agency captures the essence that reflects on Bureau Gesso's commitment to nurturing and grow emerging artists. The word "Gesso" refers to the primer used to prepare a canvas before placing the first layers of paint on it. Gesso is necessary to protect and enhance the surfaces of the canvas to make the colours later placed have the best ability to come out clear.
The symbolism of the name Bureau Gesso is compared to the crucial foundation our agency provides to artists to embark on their artistic journeys. Just as the "Gesso" is used to prepare and lay a foundation for a canvas, our agency aims to do the same for the painters. Bureau Gesso supports and prepares young emerging painters and creates a solid groundwork for their artistic pursuits, guidance, offering mentorship and practical assistance to help them flourish in the vivant and vibrant art scene in London.
"Bureau," with its connotations of professionalism and expertise, signifies our role as a trusted intermediary between emerging artists and established professionals. We act as a hub where artists can connect with experienced mentors, gallery owners, curators, and art agencies, opening doors to collaboration and exposure.
By combining "Bureau" with "Gesso," we encapsulate the essence of our agency's mission: to provide a nurturing environment where emerging artists can receive the support and resources they need to thrive. At Bureau Gesso, we lay the foundation for artistic growth, empowering young artists to paint their vibrant and impactful artistic stories on the canvas of the art world.
About
After moving to London and having the opportunity to encounter with young independent painters I started to notice a pattern. Many of the artists I talked to shared their frustrations about the London art scene and the difficulties with it.
Countless artists and individuals aiming to enter the art sphere move to London since London is rewarded for being the capital of Art. London has the reputation of "if you want to make it within the art sphere, move to London since it's full of opportunities". Even though London is the mother of modern Art, making it as an artist is incredibly difficult. Many of the painters I've interviewed shared the frustration of the difficulties of showing their Art and making a living on it.
Therefore, I wanted to create a community where painters could leans back on. I see the lack of community where offering a nurturing environment for young and emerging painter doesn’t exist. Since I have my passion for finding and admiring art from “unknown” and emerging painters, I foster the idea of creating Bureau Gesso.
Bureau Gesso aims to acts like a hub where our painters can connect with experiences individuals in the London art scene. Our aim is to create a community where our painters can connect and learn from small gallery owners, curators, art mentors to open doors for collaboration and exposure.
Bureau Gesso aims to encapsulate the essence to provide a nurturing environment where emerging painters can receive the resources and support that they need to thrive. At Bureau Gesso, we want to help lay the foundation for painter's artistic growth and empower emerging painters to pint their vibrant and vivant impactful paint on the canvas of London.